Jobs explains his marketing philosophy that ultimately stood behind the "Think Different" campaign.
Chapter 25. Think Different
Job's Marketing Philosophy
Think Different "The Making Of"
Lee Clow and others on the making of the "Think Different" ad campaign for Apple.
"You have to think differently"
An excerpt from the 1997 Boston Macworld where Jobs used the concepts of the upcoming "Think Different" campaign.
The "Think Different" Commercial
The original "Think Different" commercial with the voice-over done by Richard Dreyfuss.
"Think Different" Commercial with Jobs's Voice-Over
The never aired commercial with the "Here's to the crazy ones..." narration done by Jobs.
Michael Dell on His 1997 Comment about Apple
Michael Dell "clarifies" what he meant by his 1997 comment about shutting down Apple.
Jobs Kills the Clones
Jobs discusses his talks with the Mac licensors (video circa 1997).
Product Strategy: Four Quadrants
An excerpt from Steve Jobs's 1998 keynote address where he explains Apple's new product strategy.