Chapter 26. Design Principles

The Studio of Jobs and Ive
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    Dieter Rams: Less but Better

    Dieter Rams of Braun explains his "Less but better" approach to design.

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    Jobs and Jony Ive on Apple's Design Principles

    "We don't talk about design here. We talk about how things work."

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    "A computer absolutely can be sexy"

    Jony Ive, from Macworld San Francisco 1999

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    Jony Ive on Design

    Jonathan Ive talks about his approach to industrial design.


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