Hartmut Esslinger, the founder of frogdesign - Apple's design contractor - talks about his design principles.
Videos tagged "design"
Hartmut Esslinger's Design Philosophy
Susan Kare on Macintosh Icons and More
Susan Kare explains the Macintosh icons and showcases its text processing capabilities in a Computer Chronicles episode (08:30 and on).
Jobs on the Design of the Macintosh
Jobs compares the design of the Macintosh to the icons of industrial design.
Apple's Bauhaus Heritage
The striking parallels between Apple's design approach and the story of the Bauhaus movement's Wagenfeld table lamp.
Dieter Rams: Less but Better
Dieter Rams of Braun explains his "Less but better" approach to design.
Jony Ive on Design
Jonathan Ive talks about his approach to industrial design.
Jobs and Jony Ive on Apple's Design Principles
"We don't talk about design here. We talk about how things work."