An excerpt from the 1997 Boston Macworld where Jobs used the concepts of the upcoming "Think Different" campaign.
Videos tagged "think different"
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"You have to think differently"
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Job's Marketing PhilosophyJobs explains his marketing philosophy that ultimately stood behind the "Think Different" campaign.
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Think Different "The Making Of"Lee Clow and others on the making of the "Think Different" ad campaign for Apple.
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The "Think Different" CommercialThe original "Think Different" commercial with the voice-over done by Richard Dreyfuss.
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"Think Different" Commercial with Jobs's Voice-OverThe never aired commercial with the "Here's to the crazy ones..." narration done by Jobs.
