An excerpt from the 1997 Boston Macworld where Jobs used the concepts of the upcoming "Think Different" campaign.
Videos tagged "think different"
"You have to think differently"
Job's Marketing Philosophy
Jobs explains his marketing philosophy that ultimately stood behind the "Think Different" campaign.
Think Different "The Making Of"
Lee Clow and others on the making of the "Think Different" ad campaign for Apple.
The "Think Different" Commercial
The original "Think Different" commercial with the voice-over done by Richard Dreyfuss.
"Think Different" Commercial with Jobs's Voice-Over
The never aired commercial with the "Here's to the crazy ones..." narration done by Jobs.